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Marketing Archives - Actuate Business Consulting private limited

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What is Employee Advocacy and how to use it for your brand

It is no longer just about good adverts, better promotion techniques, and passive communication with your consumers. The buzzword in the market is Consumer Engagement. The “Engagement Economy” signifies a strong change in the way marketers connect with their customers.…

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Customer Loyalty – a matter of Habit; but habits do die

Customer Loyalty Is Overrated Why do companies routinely succumb to the lure of re-branding? The answer say A.G. Lafley and Roger L. Martin, the authors of “Customer Loyalty Is Overrated,” is rooted in serious misperceptions about the nature of competitive…

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Innovation Efforts:What not to focus on

Firms are always looking to find an edge; ideally differentiation should be the prime motivator for any strategy. But often CEOs fall into chronic sameness, an inertia driven by a feeling that they must focus on cost, even cheapness, to…

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Correctly aligning 4P’s of Marketing Mix takes Company to #1 position in Target Market

Correctly aligning the 4P’s of marketing changes the fortune of a Liquor Company in North India. Moving from the position of being in threat of Sales Quota being reduced to by government to being the market leader and allocated the…

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CLIENT BENEFITS

Precision Engg. firm improves on-time Delivery from 60% to 95% in 18 months with inventory reduced to halfread more
Capacity increased by 75% for a Bicycle manufacturer in twelve months through Focussed Manufacturingread more
Reorganised Despatch Operations & Facilities for on-time Delivery doubled business potential in 3 monthsread more
Accessorized vehicles\' Delivery time slashed to 1 day from 3-5 days within 6 months for a National Distributoread more
Training employees in Six Sigma & guiding Project implementation raised Copper Smelter yield by 4 % in a yearread more
Sales doubled in four years for an Edible Oil manufacturer as a result of Business Processes Re-engineeringread more
Correctly aligning 4Ps of Marketing mix makes a Liquor company leapfrog to # 1 position in target Marketread more
Production and Sales increased 25% with higher Profits from an existing plant for Bicycle Tubes in 6 monthsread more
Productivity raised by 30% resulting in 5% more Sales & higher Profit for a Bedding manufacturer in a yearread more
Within 2 months, production of Water Heaters increased by 20% with only 80% of manpower deployedread more
Multi-factor Incentive scheme raised Production by 15% with 20% lesser rework for an AC plant in 6 monthsread more
IE study reveals potential to double Output from same plant for a Pre- Engineered Steel Building Companyread more
Manpower reduced to half in Textile Mill by Production paradigm changeread more
Manufacturing cost reduced 25% in a year for a Consumer Durables firm by Facilities & Operations redesignread more
Sales grew 45% and Profit doubled in three years for an FMCG firm operating in matured products marketread more

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