Decision Making

Decision Making

Customer behavior is ever changing, but the speed at which it is currently altering has resulted in customer decisions becoming less transparent. Given the current scenario, how does one keep-up with this disruptive trend, re-think the basis of competition, and…

To make a good decision, you need to have a sense of two things: how different choices change the likelihood of different outcomes and how desirable each of those outcomes is. In other words, decision making requires both prediction and…

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