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A leading manufacturer of bicycle tubes in North India, saw a sharp rise in demand for its products, with dealers wanting up to 15% additional supplies. Company’s management faced a dilemma of either losing out on sales or making large…
Fancy bicycles,were a huge money spinner for a leading bicycle manufacturer of India. But just 4 critical components, out of 34 required, were made in-house; while 30 were bought from other vendors. This made the business success largely dependent on…